Blogging is a powerful way to share your thoughts or information in a written format and build a strong audience. However, now the attention span has taken a toll. Readers now consume content differently, and video content is leading the way. So now bloggers can repurpose their written content in a video form. This can increase your reach and engage your audience, which prefers watching over reading.

This doesn't mean you must learn about editing software or hire a video editor. Simple tools like Pictory make this task easy, as it can turn your written content into professional-looking videos quickly and easily. In this blog, we will walk you through converting blog posts into videos using Pictory.

What is Pictory?

Pictory is an online video creation platform that can turn text, scripts and articles into videos. Bloggers, marketers and creators use it to create short and shareable videos from longer written pieces or blogs.

The best part about Pictory is that it runs on your browser without any installation requirements. It is user-friendly, has customizable templates, stock visuals and audio, and more.

The feature Article to Video is highly suitable for bloggers, as it is specially designed to convert blog posts into Video in just a few minutes.

Why should bloggers use Pictory?

But before we learn how to use Pictory, let's also understand the importance of why bloggers turn their existing blogs into a video format.

• Video attracts a broader audience. As people's attention span has decreased, most of them scroll through their phones to watch video content. Most of them now prefer watching over reading, and the video content can reach your target audience and new ones through YouTube or Instagram.
• Videos lead engagement. Blogs with embedded videos keep the audience hooked for longer, and these videos generate more engagement on social media.
• It serves a significant amount of time.. As you already have the written content ready, all you have to do is convert it into a video, so no stress about scripts.
• It is easy to use even for beginners. Pictory is super easy to use, and one can create videos without experience. For companies who would earlier leverage their stores through websites by writing blogs about the products now need to understand the importance of video creation and can make the most about their online store and products or services they sell through videos instead of writing blogs and waiting for the audience to reach, instead convert the blog into videos and share it on multiple platforms and make the most of the content.

How can you convert blogs into videos by using Pictory?

Now that we have understood the basics of why blogs are converted into video format, and how Pictory can help. Here is a step-by-step guide on converting blog posts into videos using Pictory.

Step 1: Sign Up

Start by creating your account on Pictory. They also offer a free trial so you can test before subscribing.

Step 2: -Login

On the dashboard, you will come across various video creation options like

• Script to Video
• Article to Video
• Edit Video using Text
• Visuals to Video

Now, for blogs, use the Article to Video option, which is specifically designed to turn your blog into a structured video format.

Step 3: Paste the URL or Copy Blog

Select your input source. Paste your blog URL or copy the draft into the text box.

Step 4: View and edit the text summary

• The Pictory AI will scan the content and identify the key sentences, which you want  included in the video.
• It will summarise the draft and highlight the main objectives in the video accordingly.
• You can add or remove sentences you want included in the final Video with the click of the mouse.

Step 5: View and Edit Video Storyboard

• It’s AI engine will choose the best images and video clips, that meet the blog needs.
• Matching the summary of the sentences from its massive library of 3 million clips, music and photos, all royalty-free.
• You can change the visuals with just a single click and even use your own visuals.

Step 6: Adding Music and Voiceover

• The platform's AI will automatically pick a soundtrack to accompany your blog turned Video.However, liberty also lies in choosing from thousands of tracks or using your mic.
• Now, in case you want to add a voiceover, you can either use the voiceover from the templates  or use your own voice.

Step 7: Choose the theme of the Video and customise the brand settings.

• Pictory has a variety of pre-created animations.
• It also has this for the themes and fonts. The theme also has the option to change the color setting.

Step 8: Preview and Generate the Video

• Once you finish the above steps, simply preview the Video, check how it looks.
• Now generate the Video and download it as an MP4 file, and there you have it. It is super easy and time-efficient.

Why Should Bloggers Use Pictory?

For the newbies, it may be a new launch. Still, the bloggers who have already understood the importance of video creation have started leveraging Pictory. It is also their favourite because it removes the fuss of creating videos manually. At the same time, it works well for written content because:

• No prior video creation experience is needed.
• No investing in expensive software
• Automating the whole process saves time.
• The result is as you want it, clean and professional-looking, while allowing you to customize as per your needs.

Pictory is a good tool for bloggers wanting to be more visible and diversify their content while on a budget.

Ending Thoughts

Turning blogs into videos is not a hefty task or something out of reach. The best part about Pictory is that you don't need to write a different script; insert your written blog, and you are good to go. Just the words you have written into an engaging video format that is engaging, brings in more traffic, at the same time keeping your content fresh. Before making a purchase, it's a good idea to sign up and try the tool first to see if it fits your needs. Once you're confident about its usefulness, you can consider upgrading to the paid version, which is reasonably priced. Additionally, you can look for available coupons or discount offers to make it even more affordable. You can get it at an affordable price range as well. So the next time you publish a blog, don't stop there; go the extra mile and use Pictory. Using Pictory, follow the steps we listed above, create a video version, and share it on other platforms. One of the best ways to get more audience without any extra writing or editing, so now if video content is already on your card, you know how and when to use it.